implement CSR,how to implement corporate social responsibility

How do you plan to implement CSR / model?

 

CSR image from flickr

To be profitable, but also a responsible corporate citizen is one of the following imperatives. It requires business leaders to commit themselves to set a clearly stated and publicly recognize the value - is underpinned by principles and standards that apply throughout the company, not only in its home market. This requires that companies have risk management systems and accountability structures for the protection of existing values, to minimize any negative economic, social and environmental impacts and damage to reputation resulting from their business.

There are a few things to think about before CSR plan. Start with a large file, you can use a better job in our planet, its environment and its inhabitants to live better in the world? If so, think about how your organization can have an impact on our world, the people and how the organization can be a better, fair, just and compassionate world. 

To achieve success, as the ethical social and environmental values must be embedded in the company: management, vision and plan, which begins at the highest level. 

Getting started, you need to do their own assessment of what priorities should be based on your unique strengths. Key stakeholders in the process of negotiations, which can occur to anyone to buy into the concept. First, identify any risks that could lead to the reputation and / or financial risk to your organization. Secondly, the identification of socially responsible initiatives to implement cost-effective. Once your CSR priorities, you must conduct, clear values, where the entire organization to undertake. You then need to develop and articulate policy formalize this relationship and make plans for the implementation of this policy. For the programs that the organization must be meaningful training and education, and plan visible, memorable activities. CSR plan must be implemented throughout the organization. It should be located in different markets and have a measurement technique. Open communication with stakeholders (communities, employees, customers, shareholders, suppliers and the environment) is also important because the need to feel that they respect and trust in the company value. Finally, the report on the success of programs and measuring progress in your CSR investment should be justified to shareholders

CSR - corporate social responsibility ,ethic and corporate social responsibility

CSR World Business Council for Sustainable Development defines corporate responsibility for the ongoing commitment of companies to behave ethically and contribute to economic development while improving the quality of life of workers, their families and local communities and society as a large.India of the world's rich traditions of CSR, including the multi-national companies came into view. A decade before CSR was a popular cause, the concept of nation-building and trust agreement his life in service of the long established industrial dynasties like Birlas and Tatas. There are other leading Indian companies like Hero Honda, HLL (Hindustan Lever Ltd), ITC and Maruti Udyog, BHEL (Bharat Heavy Electricals Ltd)., HDFC (Housing Development Finance Corporation), NTPC (National Thermal Power Corporation) and ONGC ( Oil and Natural Gas Corporation), where in March, despite privatization, social responsibilities are an integral part of their business.

Here are some benefits of CSR:

Enhanced reputation and image:


Reputation is an important sustainable competitive advantage, because it is very difficult to build and can not easily be mimicked by competitors. A reputation of the organization stems from the confidence of stakeholders. A strong reputation in the field of environmental ethics and social responsibility can contribute to building confidence in this organization. Several major brands such as Body Shop & Co-operative Group are based on ethical values

2. Higher profits and customer loyalty:

Several scientific studies have shown a direct correlation between CSR and positive financial results:
A 1997 DePaul University study found that organizations with a defined corporate commitment to ethical principles better financially (based on the annual turnover / sales) than organizations that do not.

11-year Harvard study found that "stakeholder-balanced" organization showed four times the growth and eight times the employment growth in comparison with organizations that focus only shareholder.

The Millennium Poll on CSR, the majority of the 25,000 people in 23 countries, organizations wishing to contribute to society than making a profit.

Research has shown that there is a growing desire of consumers not only buy the good and safe products, but also want to know that what you buy is produced in socially and environmentally responsible manner, as "Sweatshop-free and child-labor-free clothing smaller impact on the environment.

3. Creating new business opportunities:

The experience gained in addressing CSR challenges also offer opportunities for organizations to create new business opportunities.

4. Increased ability to attract and retain employees:

A commitment to the organization of CSR can be an important aid to recruitment and retention in comparison with the competition. People want to work for the organization, consistent with their own values and beliefs.
78% of employees prefer to work for an ethical and reputable organization to receive a higher salary. (The Cherenson Group, www.csreurope.org)

When interviewing over 150 employees in 24 organizations, a British consultant, Stanton MARRIS learned that the employer reputation was an important factor in taking a job offer.

76% of those who voted for the cone / Roper Corporate Citizenship Study said the organization "involved in the causes is an important factor in deciding when to work.

5. Increase productivity and morale:

CSR commit internally to improve the working conditions, reduce environmental impacts may lead to increased productivity and staff morale, where employees are reliable, enthusiastic and effective.

6. Attracting investors and business partners:

Organization focuses on the ethical, social and environmental responsibility have easier access to capital, investors and better conditions for loans from international financial markets. It is also easier to make a merger / acquisition negotiations find business partners and suppliers, and a smoother integration.

In 2001, the study showed that 12% of the total investment in the U.S. and the socially responsible nature. Also, there were 313 green, social and ethical funds operating in Europe in June 2003 shows a 12% increase over the past eighteen months.

6. Risk Management:

The larger the organization's commitment to CSR, the better it is able to manage risks. Large companies and famous brands are the target of litigation on CSR misconduct, such as the very publicity Nike sweat shops. " The consequences can be huge, in terms of market share or capital losses. A damaged reputation may require years of rehabilitation and the cost of a large sum of money.

7. Preferential government and regulatory treatment of:

Governments and regulators are more lenient with organizations engaged in CSR. Preferential treatment can be given when applying for a license or permission for something less interference in their activities through taxation and regulation.
Some people believe that CSR programs are often conducted in an attempt to divert public attention from ethical issues to their main activity. Some of those accused are British Petroleum (BP) and British American Tobacco (BAT).

8. Greater operational efficiency and reducing operational costs:

Operational efficiency can be increased by reducing waste generation and operating costs can be reduced by using less water, energy efficiency and the sale of recycled materials. In a broader sense, such as CSR actions may result in environmental, social and economic benefits.

9. Innovation in the market through cooperation with local communities:

CSR requires cooperation with local communities and relationships can be improved. This can help organizations to adapt products and services and the rapid adoption of the local markets

Corporate Citizenship progress in a global context

Corporate Citizenship progress in a global context

Although the leading role is particularly apparent in the leadership in Europe and North America, is also a reality for many in Asia, Africa, the Middle East and Latin America, especially those who seek a global player - a company or compete against the world top multinational companies. Business leaders in the various regions are clearly influenced by the various economic, social, cultural and political traditions, and different sectors face different forms of corporate citizenship issues. Despite these differences, the trends in the concept of citizenship or corporate social responsibility are divided between the geographical and sectoral boundaries:

1. For profits, the current

2. Since the claim for responsibility

3. From paternalistic approach to partnership